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Privacy Policy

Last updated: 4 November 2025

This Privacy Policy explains how AVTS (“we”, “us”, “our”) collects, uses, shares, and protects your personal data when you visit aVTS.ie, use our services, or otherwise interact with us. We are established in Ireland and comply with the EU/EEA GDPR and the Irish Data Protection Act 2018.

1. Who we are (Controller)

The data controller for this website and related services is AVTS, Ireland. Email: privacy@avts.ie Alternative: help@digitalscreendisplays.ie Phone (Ireland): +353 86 158 2524  |  Phone (UK): +44 7340 976322

2. Data we collect

  • Usage & analytics data: pages visited, actions taken, device/browser info, IP address (trimmed/aggregated where possible), referral sources.
  • Cookies/IDs: cookie identifiers, advertising IDs, consent preferences.
  • Contact & enquiry data: name, email, phone, company, message content (e.g., when you submit a form in Elementor).
  • Account & service data (if applicable): login details, settings, transactions, support tickets.
  • Technical logs: server and application logs captured by our hosting provider (Kinsta) for security and performance.

3. How we use your data & legal bases

  • Provide & operate our site/services (Elementor pages/forms, hosting on Kinsta) — performance of a contract or legitimate interests.
  • Respond to enquiries & support — performance of a contract or legitimate interests.
  • Analytics & site improvement (Google Analytics, Yoast SEO insights) — consent (via cookie banner) or legitimate interests when strictly necessary analytics are used.
  • Advertising & remarketing (Google Ads) — consent via cookie banner (including Google Consent Mode v2).
  • Security, fraud prevention, compliance (hosting logs, rate-limiting) — legitimate interests and/or legal obligation.
  • SEO & content optimisation (Yoast) — legitimate interests; where personal data is processed for marketing cookies, we rely on consent.

4. Cookies & similar technologies

We use cookies and similar technologies for site functionality, analytics, and advertising. You can manage consent via our cookie banner and your browser settings. Where required, Google services operate with Consent Mode to respect your choices.

  • Strictly necessary: basic site operations, security, load balancing.
  • Analytics: Google Analytics to understand traffic and performance.
  • Advertising: Google Ads for measurement and remarketing (only with your consent).

You may withdraw or change your consent at any time via the cookie banner settings (link in footer if available).

5. Sharing & processors

We do not sell your personal data. We share limited data with trusted processors who help us deliver the site/services:

  • Kinsta (Hosting): website hosting, security, and performance logging.
  • Elementor (Website Builder): page rendering; forms you submit via Elementor are sent to us and may be stored in our systems.
  • Google Analytics: site analytics and aggregated reporting.
  • Google Ads: advertising, measurement, and remarketing (subject to consent).
  • Yoast SEO: SEO tooling that may process limited technical data for optimisation.
  • Other service providers: email, CRM, ticketing, or payment processors if used for our services.

These providers are bound by contracts to process personal data only on our instructions and with appropriate security.

6. International transfers

Where data is transferred outside the EEA/UK (e.g., to the US by Google), we rely on lawful transfer mechanisms such as the EU-US Data Privacy Framework (where applicable) and/or Standard Contractual Clauses, plus supplementary safeguards as needed.

7. Data retention

We keep personal data only as long as necessary for the purposes set out above, including legal, accounting, or reporting requirements. Typical periods:

  • Enquiry data: up to 24 months after last contact.
  • Analytics data: typically 14–26 months (aggregate where possible).
  • Server logs: typically 30–180 days, unless required longer for security or legal reasons.
  • Contractual records: as required by law (e.g., tax/audit).

8. Security

We implement technical and organisational measures appropriate to the risk, including HTTPS encryption, access controls, least-privilege policies, and monitoring. No system is 100% secure; we work to prevent, detect, and respond to incidents.

9. Your rights

Under GDPR you have the right to request: access, rectification, erasure, restriction, objection (including to direct marketing), and data portability. Where processing is based on consent, you may withdraw consent at any time.

To exercise your rights, contact us at privacy@avts.ie. You also have the right to lodge a complaint with the Irish Data Protection Commission (dataprotection.ie).

10. Children

Our site and services are not directed to children under 16. We do not knowingly collect data from children. If you believe a child has provided personal data, please contact us to remove it.

11. Changes to this policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date. Material changes may be notified via the website or by email where appropriate.

12. Contact

If you have questions about this policy or your data, please contact: AVTS, Ireland
Email: privacy@avts.ie  |  help@digitalscreendisplays.ie
Phone (IE): +353 86 158 2524  |  Phone (UK): +44 7340 976322

Notes on third-party tools used: Elementor (website builder & forms), Kinsta (hosting & logs), Google Analytics (site analytics), Google Ads (advertising & measurement), Yoast (SEO tooling). These providers may place or read cookies and process limited personal data as described above and in their own policies.